Case Study
AT&T
Client
AT&T is a leader in coverage for mobile phones, cable television and internet. They just wanted a campaign to display their video ads and continue their hold at the top of their industry, so we set them up with a PreRoll Video Ad campaign that was sure to capture attention.
Campaign Objectives
- Display video ads before other relevant videos.
- Increase brand recognition through attention grabbing videos.
- Emphasize the factors that AT&T wants in order to keep them on top of their industry.
Key Highlights
- Video ads played seamlessly prior to relevant videos across the internet.
- Immediate increase in numbers.
- Customer list significantly grew with new customers converting.
Results
| Cost-per-click | $2.90 |
| Impressions | 13,000,000 |
| Clicks | 46,000 |
| Lift in awareness | 59% |
| Conversion rate | 3.1% |
| Savings from other ad networks | 41% |
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