Case Study
Avon
Client
Avon aimed to recruit more salespeople to help distribute its products. To accomplish this, AdMedia ran a cross-channel advertising campaign that targeted career-oriented women who were looking for job opportunities in sales.
Campaign Objectives
- To recruit more Avon salespeople
- To position Avon as a wonderful company to work for
- To show up on relevant properties and get in front of career-oriented women
Key Highlights
- AdMedia ran a paid search campaign geared towards keywords relevant to job hunting, career opportunities, and sales
- Display ads were deployed on sites that targeted professional women and entrepreneurs
- Remarketing ads were also deployed to bring back users who previously visited the Avon website
Results
| Cost-per-click | $1.75 |
| Impressions | 3,210,000 |
| Clicks | 46,000 |
| Lift in awareness | 60% |
| Conversion rate | 1.8% |
| Savings from other ad networks | 29% |
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Email:
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