Case Study
ChicNova
Client
ChicNova said it wanted to be known as "a world-class fast fashion deliverer to women worldwide," so AdMedia aimed to help them do just that. What followed was a cross-channel marketing campaign that put ChicNova closer than ever to that goal.
Campaign Objectives
- Boost sales for handbags, jewelry, clothing, shoes, and other women's accessories
- Increase international appeal for women ages 21+
Key Highlights
- Display: Improved brand recognition through colorful ads on women's issue blogs and advice columns
- Targeted younger women through fashion review sites and trending fashion retailers
- Increased mobile ad conversions within the first month of the campaign
Results
| Unique Visitors | 55% increase |
| Total Visits | 89% increase |
| Cost per Unique Visitor | 45% decrease |
| Cost per Visit | 67% decrease |
| Maintained Audience Engagement | 3.5+ PVs/visit |
| Click-Through Rate | 1.4% |
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