Case Study
FlowerAdvisor
Client
There's always plenty of business for florists and FlowerAdvisor has enjoyed much success thanks to its online presence and flower delivery service. Then it needed to target new users in time for the biggest season of anniversaries and weddings. The key was to emphasize the ease of using their website and ordering flowers for fast delivery.
Campaign Objectives
- Develop colorful ads to showcase its best-selling flowers and other gifts
- Promote special deals on flowers for anniversaries and weddings
- Keep the Cost per Visit to a minimum
Key Highlights
- Contextual and paid ads on search engines and AdMedia's owned and operated sites
- Targeted wedding gift registries and event planning websites through dynamic banner ads and ThankYouOffer ads
Results
| Unique Visitors | 56% increase |
| Total Visits | 100% increase |
| Cost per Unique Visitor | 45% decrease |
| Cost per Visit | 57% decrease |
| Maintained Audience Engagement | 3.4+ PVs/visit |
| Click-Through Rate | 1.8% |
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Email:
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