Case Study
GameStop, Inc.
Client
GameStop aimed to engage gamers and spread the message that users can pre-order and buy video games, consoles, and accessories from the retailer. To accomplish this, GameStop deployed a search advertising campaign directed towards gamers between 27 to 35 years old.
Campaign Objectives
- Reach more gamers and entice them through targeted offers
- Spread the word about GameStop's wide selection of video game titles, consoles, and accessories
- Drive traffic to GameStop's website by targeting users who searched for gaming products and offers
Key Highlights
- AdMedia ran a targeted search campaign geared towards various game-related keywords
- GameStop's sponsored results also showed up on gaming-related websites on AdMedia's network
- The campaign was deployed on AdMedia's owned and operated sites to further drive traffic to GameStop's website
Results
| Cost-per-click | $0.75 |
| Impressions | 4,000,000 |
| Clicks | 19,000 |
| Lift in awareness | 19% |
| Conversion rate | 1.09% |
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