Case Study
Hotwire US
Client
A website that offers travel deals for flights and hotels, Hotwire.com wanted to promote both its website and app to get more travelers to book trips using its services. It also wanted to position itself as the best source of travel bargains.
Campaign Objectives
- Get in front of frugal shoppers who are looking for travel bargains
- Promote Hotwire's exclusive deals for flights and hotels
- Increase traffic and app downloads
Key Highlights
- AdMedia ran search campaigns geared towards users who were searching for travel bargains and discounts
- Deployed ad campaigns on both web and mobile platforms, in order to promote Hotwire's website and app
- Displayed ads on sites in the leisure and travel markets
Results
| Cost-per-click | $0.85 |
| Impressions | 2,890,450 |
| Clicks | 12,500 |
| Lift in awareness | 29% |
| Conversion rate | 0.92% |
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Email:
Advertiser sales and support:sales@admedia.comExisting publisher support:support@admedia.comNew business development and partnerships:bizdev@admedia.comGeneral Email:info@admedia.com - Office: 303 North Glenoaks
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