Case Study
IMVU
Client
IMVU is a great way to live out a life online with chat, games and through the use of an avatar, but reaching more people was a bit of a problem. They wanted a cross-channel marketing campaign that utilized mobile ads and remarketing tools to increase their revenue and client base.
Campaign Objectives
- Display ads across mobile sites to reach users on the go.
- Properly utilize a remarketing campaign to bring back visitors that leave the site.
- Increase popularity, brand recognition and user database.
Key Highlights
- Saw a fast turnaround on increase of conversion rates.
- Activity from mobile devices increased due to mobile ads.
- Multiple channel marketing success to earn more revenue and an increase in users.
Results
| Views | 70% increase |
| New users | 30% increase |
| Lift in awareness | 54% |
| Conversion rate | 3.6% |
| Savings from other ad networks | 42% |
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