Case Study
Reeds Jewelers
Client
Reeds has stores in over 18 states and a leading online storefront for the finest jewelry. This long-standing retailer came forward with a major sale on engagement rings, which it hoped would coincide with an increase in unique visitors from across the Web.
Campaign Objectives
- Attract new unique visitors
- Extend its reach to mobile users and customers
- Promote its sale through relevant blogs and niche websites
Key Highlights
- Remarketing extended its outreach across search engine advertising and browser targeting by 92%
- Preroll ads on mobile video sites resulted in numerous new conversions
- Achieved milestones in terms of unique visitors through mobile and paid search
Results
| Unique Visitors | 76% increase |
| Total Visits | 100% increase |
| Cost per Unique Visitor | 53% decrease |
| Cost per Visit | 64% decrease |
| Maintained Audience Engagement | 4.5+ PVs/visit |
| Click-Through Rate | 1.13% |
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