Case Study
The Container Store
Client
The Container Store is a retailer complete with objects and items of all sorts, helping you with any need you may have. They needed an increase in recognition in searches so they wanted to run a paid search campaign to earn trust and recognition in their brand.
Campaign Objectives
- Appear on the top search engines to increase recognition and trust.
- Increase views, clicks and conversion rates.
- Add to reputation within their niche.
Key Highlights
- Container Store appeared on top search engines, earning more views and clicks.
- Conversion rates improved with new customers.
- Saw revenue increase significantly immediately after implementing paid search campaign.
Results
| Cost-per-click | $2.61 |
| Impressions | 8,000,000 |
| Clicks | 35,000 |
| Lift in awareness | 42% |
| Conversion rate | 2.3% |
| Savings from other ad networks | 38% |
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