Always striving for innovation, 8x8 was ready to create more satisfied customers by expanding awareness of its VoIP phone and conferencing services among small businesses. After seeking AdMedia's help, they were able to run a variety of ads across our vast publisher network.
Campaign Objectives
Increase brand awareness among small business owners
Boost traffic to their products page
Key Highlights
Sponsored ads on our owned and operated properties yielded a high rate of conversions
Hundreds of display and video ads were distributed across numerous business-related websites, including several AdMedia affiliates
Delivered new visitors to the site within the first week of the campaign
Results
Unique Visitors: 54% increase
Total Visits: 87% increase
Cost per Unique Visitor: 45% decrease
Cost per Visit: 69% decrease
Maintained Audience Engagement: 3.7+ PVs/visit
Click-Through Rate: 1.92%
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