Vera Bradley has been a leader in the gift industry for the last 30 years, but it recently needed to increase its appeal to a younger audience with its new line of handbags. AdMedia was able to help them achieve this goal with sponsored search ads and an intense targeting campaign on its owned and operated sites.
Campaign Objectives
Raise sales for the new handbag line
Increase appeal among women ages 21 to 30
Key Highlights
Sponsored search ads on publisher sites
Targeted younger audience with preroll ads on video websites
An email ad campaign was also deployed
Results
Unique Visitors: 62% increase
Total Visits: 80% increase
Cost per Unique Visitor: 41% decrease
Cost per Visit: 45% decrease
Maintained Audience Engagement: 3.2+ PVs/visit
Click-Through Rate: 1.8%
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