As a leader in its own field, HughesNet is always looking to increase its consumer satellite Internet network across the US. While its previous video ads were already effective, AdMedia sought to increase the company's audience through alternative channels.
Campaign Objectives
Increase sales of satellite Internet network coverage
Develop alternative online ads and expand its audience share
Key Highlights
Multiple banner and footerroll ads were displayed through mobile websites to reach out to a younger and more tech-savvy audience
Paid ads on search engines yielded new conversions
Delivered new visitors at lower costs
Results
Unique Visitors: 44% increase
Total Visits: 68% increase
Cost per Unique Visitor: 33% decrease
Cost per Visit: 67% decrease
Maintained audience engagement: 2.3+ PVs/visit
CTR: 0.76%
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