There are plenty of options out there when it comes to renting a car, so when Alamo wanted to get a leg up on the competition, they utilized a paid search campaign to help them get in front of more users. Now they're gaining more exposure than they thought was possible.
Campaign Objectives
Improve brand recognition to a larger base of potential clients.
Increase views by displaying company on all major search engines.
Keep up with the other companies in the industry.
Key Highlights
Views increased dramatically within days of running the campaign.
Conversion rates increased.
Put Alamo in a brighter light, matching them with competitors in the industry.
Results
Cost-per-click: $2.70
Impressions: 9,100,000
Clicks: 38,000
Lift in awareness: 48%
Conversion rate: 2.2%
Savings from other ad networks: 44%
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