Scholarship Points is always looking to expand its membership among college-bound students, particularly by raising its brand recognition across online and mobile platforms. AdMedia was able to encourage brand awareness through a combination of sponsored links and mobile ads.
Campaign Objectives
Increase brand awareness among the high school and college-age demographic
Develop mobile-supported ads
Promote scholarships and other activities across the web
Key Highlights
Interactive text and video ads were released through hundreds of mobile-friendly websites
High school students and graduates were targeted by keywords on search engines and other publisher sites
Delivered new visitors and increased online discussion about Scholarship Points
Results
Unique Visitors: 49% increase
Total Visits: 92% increase
Cost per Unique Visitor: 35% decrease
Cost per Visit: 71% decrease
Maintained Audience Engagement: 3.3+ PVs/visit
Click-Through Rate: 1.76%
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