GEICO hoped to find a way to bring back lost customers and convert them. They were able to turn their idea into a reality using AdMedia's remarketing technology.
Campaign Objectives
Regain lost customers and attract new visitors to the website
Convert more visitors and insurance policy shoppers
Key Highlights
GEICO ads targeted users across multiple channels, including thank-you emails, blogs, news sites, and online marketplaces
Remarketing allowed for an increase in returning customers and visitors
Higher CTRs that resulted in more site traffic and brand awareness
Results
Unique Visitors: 52% increase
Total Visits: 98% increase
Cost per Unique Visitor: 44% decrease
Cost per Visit: 51% decrease
Maintained Audience Engagement: 3.8+ PVs/visit
Click-Through Rate: 1.9%
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