For over 80 years, Pittman & Davis has delivered gifts of fresh fruit, smoked meats, cheeses, and more to thousands of appreciative friends and families. A surplus of quality Ruby Red Grapefruit from the Texas Rio Grande Valley gave this provider an idea to attract new customers and create more demand for their grapefruit.
Campaign Objectives
Target new audience with an appeal to the health benefits of grapefruit
Increase customer outreach across the Web
Reduce their overall Cost per Visit
Key Highlights
ThankYouOffer ads were set up to target customers on other related websites
Our Remarketing campaign extended the company's online reach by 98%
We developed dynamic banner ads to target health and fitness websites
Results
Unique Visitors: 58% increase
Total Visits: 100% increase
Cost per Unique Visitor: 50% decrease
Cost per Visit: 69% decrease
Maintained Audience Engagement: 4.3+ PVs/visit
Click-Through Rate: 0.88%
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