There's always plenty of business for florists and FlowerAdvisor has enjoyed much success thanks to its online presence and flower delivery service. Then it needed to target new users in time for the biggest season of anniversaries and weddings. The key was to emphasize the ease of using their website and ordering flowers for fast delivery.
Campaign Objectives
Develop colorful ads to showcase its best-selling flowers and other gifts
Promote special deals on flowers for anniversaries and weddings
Keep the Cost per Visit to a minimum
Key Highlights
Contextual and paid ads on search engines and AdMedia's owned and operated sites
Targeted wedding gift registries and event planning websites through dynamic banner ads and ThankYouOffer ads
Results
Unique Visitors: 56% increase
Total Visits: 100% increase
Cost per Unique Visitor: 45% decrease
Cost per Visit: 57% decrease
Maintained Audience Engagement: 3.4+ PVs/visit
Click-Through Rate: 1.8%
Sign up today
Register for an account and get your campaign up and running in minutes
