eHealthInsurance saw an opportunity to attract customers from a younger audience, hoping to make their insurance policy listings easy to find and understand. With AdMedia's help, they were able to raise awareness from that audience with a thorough search targeting campaign.
Campaign Objectives
Increase conversions on pages listing individual health insurance plans
Attract an audience of younger Web users, ages 18 to 35
Reduce their Cost per Visit
Key Highlights
Sponsored ads on search engines and relevant publisher sites
Delivered dynamic banner and video ads across the Web
Lowered overall costs
Results
Unique Visitors: 54% increase
Total Visits: 87% increase
Cost per Unique Visitor: 34% decrease
Cost per Visit: 78% decrease
Maintained Audience Engagement: 3.9+ PVs/visit
Click-Through Rate: 1.1%
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