Wine.com wanted to encourage users to purchase wine from its website, by promoting heavy discounts on shipping and other products. To get the word out, AdMedia ran search, display, video, and remarketing ads across various parts of the web.
Campaign Objectives
To boost sales
To bring back users who abandoned their carts
To make users aware of Wine.com discounts and promotions
Key Highlights
Ran remarketing ads to target users who left Wine.com without completing a purchase
Launched paid search ads geared towards people who are looking to buy wine online
Displayed preroll ads on lifestyle videos
Served up display ads on various sites in the lifestyle and food categories
Results
Cost-per-click: $1.50
Impressions: 1,080,000
Clicks: 10,350
Lift in awareness: 47%
Conversion rate: 0.89%
Savings from other ad networks: 30%
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