PennyTalk wanted to expand its business into the mobile market. It wanted to get more customers to download their apps and save money on their international calls. With AdMedia, they were able to reach out to customers both old and new through dynamic ads and an irresistible offer.
Campaign Objectives
Increase downloads of the PennyTalk mobile app
Increase calling card sales from mobile devices
Reach out to old customers through their mobile devices
Key Highlights
Targeted previous customers through their location, search keywords, and online shopping habits
Display ads containing a $25 offer were deployed both on the web and on mobile
Increased downloads of PennyTalk mobile apps for Android, iPhone, and BlackBerry
Results
Unique Visitors: 73% increase
Total Visits: 90% increase
Cost per Unique Visitor: 34% decrease
Cost per Visit: 60% decrease
Maintained Audience Engagement: 3.3+ PVs/visit
Click-Through Rate: 0.8%
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