Perfume.com has sold original brand-name products to millions of customers around the world since 1995. To promote its autumn and winter product lines, the perfume retailer retooled its website, offering holiday discounts and promotions to new subscribers.
Campaign Objectives
Attract new subscribers to its social media pages for special promotions
Showcase their new fall and winter line of women's perfume and men's cologne
Increase new subscribers on social media sites
Key Highlights
Contextual ads on search engines and publisher sites
Paid ads on AdMedia's owned and operated properties
Achieved new subscribers and customers
Results
Unique Visitors: 47% increase
Total Visits: 78% increase
Cost per Unique Visitor: 45% decrease
Cost per Visit: 63% decrease
Maintained Audience Engagement: 2.1+ PVs/visit
Click-Through Rate: 0.87%
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