Mrs. Fields was looking to generate new interest in its Thank You Gifts and Cookies. AdMedia demonstrated its outreach across the Web through a campaign of premium video ads and sponsored listings targeting customers in various websites.
Campaign Objectives
Increase interest and sales for Thank You Gifts and Cookies
Develop new and targeted video advertising, particularly for young spenders
Key Highlights
Sponsored search ads targeted for users looking for gift ideas
Released over 1,000 preroll ads and Vslider ads on publisher sites and AdMedia's owned and operated properties
Increased view count for Thank You Gifts and Cookies pages by 63%
Results
Unique Visitors: 46% increase
Total Visits: 98% increase
Cost per Unique Visitor: 35% decrease
Cost per Visit: 66% decrease
Maintained Audience Engagement: 4.5+ PVs/visit
Click-Through Rate: 1.2%
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