The Container Store is a retailer complete with objects and items of all sorts, helping you with any need you may have. They needed an increase in recognition in searches so they wanted to run a paid search campaign to earn trust and recognition in their brand.
Campaign Objectives
Appear on the top search engines to increase recognition and trust.
Increase views, clicks and conversion rates.
Add to reputation within their niche.
Key Highlights
Container Store appeared on top search engines, earning more views and clicks.
Conversion rates improved with new customers.
Saw revenue increase significantly immediately after implementing paid search campaign.
Results
Cost-per-click: $2.61
Impressions: 8,000,000
Clicks: 35,000
Lift in awareness: 42%
Conversion rate: 2.3%
Savings from other ad networks: 38%
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