Steve Madden is a footwear company based on the shoe and apparel designs of fashion entrepreneur, Steve Madden. A leading retailer in many mall locations today, their online store and Zappos portal receive a constant flow of traffic and sales. Aside from their conventional marketing efforts, the company has even more successful social media campaigns.
Campaign Objectives
Help establish branded online magazine and social media profiles, memes and hashtags.
Evenly push traffic to the special shops of the site (kids, footwear, apparel, accessories)
Promote discount codes and free shipping deals to online shoppers.
Promote items of varying prices, budget to luxury, through search ads.
Key Highlights
Online sales increased dramatically
Specialty shops of the site had increased traffic which led to a rise in revenue.
Paid search campaigns were cleaned up and organized and now direct to appropriate landing pages.
Results
Unique Visitors: 45% increase
Total Visits: 51% increase
Cost per Unique Visitor: 32% decrease
Cost per Visit: 36% decrease
Keyword-specific traffic: 35% increase
Traffic sources: 53% increase
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