McAfee wanted to reel in users who were looking for a trusty anti-virus for their PC. To do so, McAfee ran search ads and targeted users based on their keywords and devices.
Campaign Objectives
To convert search traffic
To bring in more visitors to the McAfee website
To target people specifically looking for anti-virus software
Key Highlights
A paid search campaign was deployed, targeting a set of anti-virus related keywords
Users were also targeted based on the device that they were using to make search results more relevant
The brand increased traffic and conversions thanks to the campaign
Results
Cost-per-click: $0.75
Impressions: 2,000,000
Clicks: 19,000
Lift in awareness: 20%
Conversion rate: 1.5%
Savings from other ad networks: 25%
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