Paychex wanted to get the word out about its payroll processing and benefits outsourcing services, particularly among new business owners. AdMedia provided them with better outreach thanks to its cross-channel display advertising solutions.
Campaign Objectives
Increase brand awareness among startup companies and new business owners
Expand the company's reach across the Web
Key Highlights
Over 200 colorful banner ads were distributed across multiple affiliated websites and mobile platforms
Sponsored ads appeared on search engines, as well as on email service providers and news sites
Revenue and conversions increased significantly
Results
Unique Visitors: 58% increase
Total Visits: 44% increase
Cost per Unique Visitor: 64% decrease
Cost per Visit: 57% decrease
Maintained Audience Engagement: 2.9+ PVs/visit
Click-Through Rate: 0.99%
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