In order to increase the interest on their checking solutions, AccountNow.com enlisted the use of multiple ad platforms including banner & text, and email. The plan was to bring their checking solutions to the forefront and earn recognition in the particular niche.
Campaign Objectives
Build brand recognition and promote checking solutions.
Create a strong client list to build on to what is already there.
Turn interested users into customers through multiple ad platforms.
Key Highlights
Distributed ads through banners, text and email, successfully promoting the product.
Built trust with the brand, encouraging more users to become clients.
Conversion rate increases; in turn revenue increases.
Results
Cost-per-click: $2.90
Impressions: 11,700,000
Clicks: 41,200
Lift in awareness: 49%
Conversion rate: 2.4%
Savings from other ad networks: 47%
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