Hanes is a worldwide known manufacturer and marketer of everyday basic apparel. Their brand recognition extends to the U.S., Canada, Mexico, the Americas, Asia and Europe. They are ranked No. 512 on the Fortune 1000 list with more than $4.5 billion in annual sales.
Campaign Objectives
Improve their reach to all demographics and genders.
Improve their brand marketing through creative and catchy search ads.
Direct specific traffic to their smaller satellite brands and sites.
Key Highlights
Specific audiences looking for special items were sent to Hanes branded sites.
Both male and female audiences were targeted through gender-specific ads.
Improved search marketing strategy to compete with giants like H&M and Gap.
Extended a cohesive marketing message to be shared by their global visitors.
Results
Unique Visitors: 55% increase
Total Visits: 80% increase
Cost per Unique Visitor: 58% decrease
Cost per Visit: 45% decrease
International Visitors: 97% increase
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