BedHead is a leading designer and retailer for top-quality pajamas and other sleepwear for men and women of all ages. Its latest goal was to promote its Artist Series, a small selection of eye-catching sleepwear made from the finest fabrics. BedHead was ready to get its customer base expanded in no time at all.
Campaign Objectives
Target kids (ages 6-14) and women (aged 18+)
Create a unique voice for widespread customer appeal
Achieve minimum of 100 new conversions
Key Highlights
Managed an effective Cross-Channel campaign within 3 months
Remarketing: Kid-friendly paid ads targeted a younger audience in the blogosphere
Paid Search ads attracted new impressions to the brand's website
Results
Unique Visitors: 77% increase
Total Visits: 100% increase
Cost per Unique Visitor: 29% decrease
Cost per Visit: 40% decrease
Maintained Audience Engagement: 3.2+ PVs/visit
Click-Through Rate: 0.98%
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