In order to reach out and build brand recognition, Money Mart wanted to promote their Canadian payday loans and specifically target the country. In addition, they wanted to outline their specialties and enhance the recognition of their brand.
Campaign Objectives
Increase recognition within a targeted area.
Reach more users via search
Gain leads in Canada.
Key Highlights
Improved level of recognition by showing up on relevant sites
Keyed in on targeted locations through search results.
Added multiple individuals to the client list.
Results
Impressions: 12,000,000
Clicks: 45,000
Lift in awareness: 52%
Conversion rate: 2.3%
Savings from other ad networks: 29%
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