Macy's wanted to increase awareness, sales, and conversions in the high-end market. To accomplish this, AdMedia ran a combination of remarketing, search, and display ads geared towards shoppers looking to buy luxury goods.
Campaign Objectives
Increase brand awareness and sales in the high-end market
Position Macy's as the go-to department store for luxury goods
Reach users and get them to visit Macys.com
Key Highlights
AdMedia ran search and display ads across its publisher sites in the luxury goods market
The campaign was able to send targeted, search-based traffic to Macys.com
The campaign was also able to lift brand awareness among high-end shoppers
Results
Cost-per-click: $1.00
Impressions: 1,000,000
Clicks: 10,000
Lift in awareness: 55%
Conversion rate: 0.98%
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