Tiger Direct has adjusted from their time as CompUSA and wanted to gain extra exposure. Since they have a lot of tech stuff, it was only appropriate that we implemented a mobile ad campaign so they could reach out to users on the go.
Campaign Objectives
Create non-obtrusive ads for mobile users.
Utilize both mobile browsers and mobile apps to display ads.
Increase brand recognition in the tech industry.
Key Highlights
Reached 98% of the web, even on the go.
Utilized the use of apps and mobile browsers to access users on mobile devices.
Targeted specific audience to increase rate of conversions.
Results
Cost-per-click: $2.70
Impressions: 9,762,000
Clicks: 39,900
Lift in awareness: 54%
Conversion rate: 2.6%
Savings from other ad networks: 42%
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