Fare Buzz is ready to help anyone look for the cheapest flight on short notice, along with great vacation packages at an affordable rate. Foreseeing the demand for holiday savings and travel plans, Fare Buzz recognized that it needed to increase its Web presence and target airlines and travel shoppers fast.
Campaign Objectives
Expand its outreach across the Web
Achieve new impressions and conversions through search engines and other travel sites
Key Highlights
Paid ads on search engines and publisher sites yielded an increase in conversions
Remarketing campaign expanded Web reach by 87%
Targeted travel plan and airline customers with banners and footerroll ads on travel sites
Results
Unique Visitors: 56% increase
Total Visits: 89% increase
Cost per Unique Visitor: 33% decrease
Cost per Visit: 67% decrease
Maintained Audience Engagement: 3.2+ PVs/visit
Click-Through Rate: 1.12%
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