To promote its latest line of laptops, Toshiba launched a massive cross-channel advertising campaign with AdMedia. A variety of search, display, video, and intext ads were deployed on multiple web and mobile websites.
Campaign Objectives
To boost awareness for Toshiba laptops
To drive more traffic to the Toshiba website
Key Highlights
Display, video, and intextual ads were served up on tech and shopping sites both on the web and on mobile
We also launched a paid search campaign geared towards consumers looking for laptops
Toshiba saw a lift in awareness and traffic within 3 days of the campaign
Results
Cost-per-click: $1.37
Impressions: 2,980,000
Clicks: 18,770
Lift in awareness: 40%
Savings from other ad networks: 35%
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