Greenies pet treats have a taste your dog or cat will love, and you can be happy knowing the treats have positive health benefits for your pet. Greenies wanted to increase awareness for its brand using cross-promotional advertising tactics.
Campaign Objectives
Increase traffic to the Greenies website
Implement Remarketing strategies across 98% of the web
Promote brand awareness through display and contextual ads
Key Highlights
Distributed display, banner, Intextual, and Contextual ads across multiple platforms
Website views increased
Customers who visited the website became more likely to complete the call-to-action
Results
Cost-per-click: $3.01
Impressions: 10,000,000
Clicks: 14.2k
Lift in awareness: 23%
Conversion rate: 4.3%
Savings from other ad networks: 39%
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