OptionsHouse is a leading broker for financial trading, but it's always ready to expand its customer base. AdMedia stepped in to offer them tools like mobile and sponsored search results to attract new clients.
Campaign Objectives
Attract new visitors to OptionsHouse.com
Boost sales for the mobile and virtual trading platforms
Key Highlights
Distributed multiple video and text ads across search engines, news sites, financial market blogs, and small business websites
Developed hundreds of mobile ads that brought in multiple new conversions
Sponsored links on AdMedia's owned and operated sites brought in new impressions
Results
Unique Visitors: 43% increase
Total Visits: 89% increase
Cost per Unique Visitor: 65% decrease
Cost per Visit: 55% decrease
Maintained Audience Engagement: 2.2+ PVs/visit
Click-Through Rate: 1.43%
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