AT&T is a leader in coverage for mobile phones, cable television and internet. They just wanted a campaign to display their video ads and continue their hold at the top of their industry, so we set them up with a PreRoll Video Ad campaign that was sure to capture attention.
Campaign Objectives
Display video ads before other relevant videos.
Increase brand recognition through attention grabbing videos.
Emphasize the factors that AT&T wants in order to keep them on top of their industry.
Key Highlights
Video ads played seamlessly prior to relevant videos across the internet.
Immediate increase in numbers.
Customer list significantly grew with new customers converting.
Results
Cost-per-click: $2.90
Impressions: 13,000,000
Clicks: 46,000
Lift in awareness: 59%
Conversion rate: 3.1%
Savings from other ad networks: 41%
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