While its original website remains a popular choice for rental car shoppers, CarRentals is understandably proud of its new mobile-friendly website, which it hoped would raise new interest with greater customer outreach. The only question was how it would make the new website known through classic search engines and mobile advertising.
Campaign Objectives
Develop mobile ads in a long-term targeted campaign
Deliver new visitors
Key Highlights
Precision Targeting: Focus on high-income customers with access to smartphones and tablets
Employed Paid Search ads through mobile-friendly search engines and sites
Achieved a significant lift in conversions through mobile ads
Results
Unique Visitors: 43% increase
Total Visits: 62% increase
Cost per Unique Visitor: 47% decrease
Cost per Visit: 56% decrease
Maintained Audience Engagement: 2.5+ PVs/visit
Click-Through Rate: 1%
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