Right in time for the holidays, Beauty.com wanted to promote its gift sets that included a variety of affordable make-up items. To spread the word, the site ran display and remarketing ads across the web.
Campaign Objectives
Promote its special gift sets for the holidays
Bring back users who abandoned their shopping carts
Key Highlights
Display ads were launched on fashion, beauty, and lifestyle blogs
Remarketing ads were displayed across the web, so shoppers would see them even when they're checking their email, reading news sites, or visiting other blogs
Ads were also served up on relevant AdMedia properties to further increase awareness
Results
Cost-per-click: $1.79
Impressions: 1,000,000
Clicks: 8,000
Lift in awareness: 20%
Savings from other ad networks: 20%
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